Turns out, the part about Kanye being a billionaire in the making isn’t actually a joke. According to The Blast, sources close to the West family have stated that the value of Yeezy hit 1.5 Billion. This supports Kanye’s claims of his brand being close to reaching the $1 billion-milestone on Twitter this past April.
“We have 160 positions to fill by the end of the year. Yeezy will hit a billion dollars this year. It is the 2nd fastest growing company in history. It is a unicorn on its way to becoming a decacorn”
The tweets were first received as outlandish and compared to Trump’s style of hyperbole. Seems like Kanye, who is the majority stakeholder of the sneaker brand, was being 100 after all.